Investor brief / Raising $2M

CallVia

The AI Revenue Operating System.

CallVia works the lead, creates the opportunity, sees what happens after the human handoff, and identifies exactly where revenue is being lost.

Illustrative intelligence view

Lead Efficiency

Evidence-aware
63%efficiency

37% of available lead opportunity is being lost or cannot yet be accounted for.

Measurement completeness 81%
Speed to lead91%
Contact attempts76%
Follow-up58%
Human handoff82%
Operating loop
ActObserveUnderstandDiagnoseFixMeasureLearn
Explore the thesis

01 / Thesis

The lead is not the whole problem. The revenue process is.

You already paid for the lead. CallVia tells you how much of its potential you are actually capturing, and why you are losing the rest.

Most toolsRecord activity, then stop.

Calls placed. Appointments booked. The outcome disappears after handoff.

CallViaOperates, observes, and improves.

Every result feeds a closed loop that makes the next action smarter.

01Act
02Observe
03Understand
04Diagnose
05Fix
06Measure
07Learn

02 / Production evidence

Built from production, not a presentation.

The operating wedge is already real. These are production outcomes from customer campaigns, before the full closed-loop platform is complete.

01273,110

production calls placed

0255,964

unique contacts worked

0328,136

conversation minutes

044.1 min

average connected call

05323

meetings booked

06127

live transfers

0730

leads marked sold

08$94,278.76

recorded downstream production

Figures reflect CallVia operating records. Recorded downstream production is customer production, not CallVia revenue, and is incomplete because not every sale was entered.

03 / Category metric

Why are you not at 100%?

Important definition

100% Lead Efficiency does not mean 100% of leads close. It means every eligible lead was worked correctly, every handoff and follow-up path is accounted for, and the business can explain what happened.

Opportunity captured63%
Evidence completeness81%
63% captured

Where the 37% went

12%

Follow-up not completed

8%

Human handoff missed

6%

Contactability

5%

Lead quality

3%

Appointment execution

3%

Workflow issue

Recommended next actions

01
Repair callback workflow

Recover eligible no-answers and callbacks

02
Escalate missed transfers

Alert a manager and reroute in real time

03
Tune number pool

Respond to contactability and reputation signals

04
Reassign idle appointments

Keep qualified opportunities from stalling

Buying more leads cannot fix a process that wastes them. CallVia measures the full revenue operation, finds where money is leaking, and progressively closes those leaks.

04 / Customer evidence

When the system works, the economics become visible.

Insurance producer

One-month reported outcome

Approx. CallVia spend$5K
Approx. closed production$40K

Approximately 8x gross production relative to CallVia spend. Figures are being reconciled for the formal customer case study and are not represented as investment return.

The output we are seeing is incredible. It would normally take 15-20 physical setters to generate this volume of qualified appointments.
Tony B.Agency Owner, Life Insurance
The quality of conversations the AI is having rivals some of my best human agents.
Alex S.Senior Agent, Life Insurance
The AI does not just book appointments. It pre-frames prospects properly, qualifies them, and sets expectations.
Chris J.Agency Owner, Life Insurance

05 / Distribution

A small number of relationships can unlock a large revenue base.

CallVia can land with an agency or IMO, expand across producers, and compound through recurring platform and usage revenue. The customer is the organization; the economic surface is every producer it activates.

01Land

One agency relationship

02Expand

Multiple producers and teams

03Compound

Platform plus recurring usage

04Learn

More outcome data improves the system

Illustrative founder-led GTM math

38 customer relationships in year one.

A transparent working model, built backward from the target and meant to be validated against real conversion data.

01320

targeted outreaches / month

0232

serious conversations / month

0316

demos / month

043+

new customers / month

0538

customer relationships / year

Assumes 10% outreach-to-conversation, 50% conversation-to-demo, and approximately 20% demo-to-customer conversion. Channels include founder outbound, referrals, agency introductions, content, and partnerships.

06 / Revenue potential

The model can become large before the customer count does.

CallVia's working agency-pricing hypothesis is approximately $500 per paid active seat each month, with prepaid usage priced separately. The sensitivity below shows what the existing 38-relationship target could represent at different average agency sizes.

Working agency price$500

per paid active seat / month

Usage economicsPrepaid

voice, SMS, email, and other metered services

Relationship modelActive seatsPlatform MRRPlatform ARR
38 agencies 10 seats average380$190K$2.28M
38 agencies 25 seats average950$475K$5.7M
38 agencies 50 seats average1,900$950K$11.4M
One enterprise relationship

1,000 paid active seats

At the standard agency pricing anchor.

Platform MRR$500K
Platform ARR$6M
PlusUsage
Longer-term scale illustration100 agencies x 50 active seats = $30M platform ARR

5,000 paid active seats, before prepaid usage revenue.

Illustrative sensitivity analysis, not a forecast or contracted revenue. It assumes the completed-platform agency pricing hypothesis of $500 per paid active seat per month. Pricing, average seats, conversion, retention, and rollout velocity still require real-market validation.

07 / The round

$2M to turn the proven wedge into a durable revenue platform.

This round is designed to accelerate platform completion, prove repeatable agency distribution, and build a durable recurring-revenue engine.

Raise$2M

100% allocated

Execution principleFastest safe completion.

Ship verified, integrated slices continuously.

Product + Engineering

35%$700K

Go-to-Market

25%$500K

Testing / QA / Reliability

10%$200K

Infrastructure + Provider Capacity

10%$200K

Legal / Compliance / Security

10%$200K

Customer Success + Operations

5%$100K

Reserve

5%$100K
Build model5 parallel AI-first workstreams

With senior technical review across the integrated system.

RunwayApprox. 22 months

Operating runway, not the product build timeline.

Release standardBuilt, tested, verified

Reliability under real operating conditions is the milestone.

CallVia

Private investor conversation

See the operating wedge. Underwrite the platform it becomes.

Review the underlying operating data, customer evidence, product roadmap, and capital plan directly with the founder.

Schedule a conversation